Niche markets are core groups of people inside your bigger target audience who have same occupational and/or lifestyle features that you are able to aim with fabulous results. To identify niche markets, break your demographic audience into as many subcategories as you can and check if you discover particular subgroups with same needs and interests.

For instance, if you manufacture products for babies, new mothers would be a niche market within the larger parenting market. In marketing a product to new mothers, you would look to have your product information acquirable in birthing and early childhood categories, pediatrician’s offices, stores that sell baby supplies, and even in photography studios. You might survey new mothers first and discover where they shop and what appeals their attention. The better you know your niche market, the easier you are able to reach them.

Once you’ve discovered your niche market, you need to catch their attention by highlighting what is beneficial and crucial about your product or service. All marketing materials require to use suitable language, while avoiding lingo. In this case, you might share the joyfulness of new motherhood alongside mentioning its inherent new responsibilities. You could demonstrate, for example, how your product might give the new mother more time to concentrate on her baby.

You could then look for publications that new mothers might read, such as American Baby or local parenting publications. Pitch them a story or advertise in those publications. Small magazines with limited but targeted circulations can be cheap for advertising and possibly easier to land stories than in magazines read by a larger population, many of which may not be part of your niche market. For almost any special interest, you’ll discover magazines, Web sites, and even groups or associations that you can target. Browse the Web for relevant sites or search periodicals in references such as the Writer’s Market and Bacon’s Newspaper Magazine Directory.